In recent years, the self-storage sector has been experiencing significant growth, both in terms of new facilities and public demand. And this is not only the case across Europe in general, but also in Italy, with an average annual growth rate of 10 per cent. Even in Italy, despite the unusual circumstances of the COVID-19 pandemic, social dynamics, habits and lifestyles are changing, with the country beginning to resemble the more developed European nations more and more. The demand for space in locations that are strategic for logistics and employment opportunities is driving the spread of self-storage facilities, characterised by flexibility and security. Technology and expertise obviously make all the difference. Being able to enjoy your own space at competitive prices within an innovative facility, with 24-hour self-access in complete safety, is a great step towards freedom.